Regardless of our personal dressing style, it is currently impossible to talk of “sustainability” or “social responsibility” without thoroughly reviewing the processes of an industry with such a strong environmental and social impact as it is the textile industry. In Option Bio we discussed in a previous post the effects of this industry on water pollution, now we want to offer responsible consumption choices.
Eco fashion shows that another way to make clothes is possible and hopefully in Spain, many designers and brands are betting big on these modes of production that respect the planet and the people. We present you the example of Sense Nu and Issie, two brands whose designers opt for a path which, although not the easiest, is the one they have chosen to stand up to the folly of fast fashion and delocalized production. They do not want to “fashion victims” but responsible consumers.
Sense Nu captivated us from the beginning, at the very moment we met its designer, Oriol R. Garcia, who told us about how carefully he sought the materials and his experiments with seeds to make buttons.
It is a clothing brand for men, based on ethical and ecological values, which means sustainably connecting the product with the consumer from a non-industrial perspective. He denies fleeting fashion trends, trying to prolong the life of each design and to encourage more responsible consumption.
Sense Nu work with fabrics from fair trade, organic, recycled and recyclable, always using in the process as little material as possible.
The making of the garments also is an important part of his philosophy, producing in local workshops to ensure that working conditions and wages of workers are worthy.
This is a brand that focuses on urban designs in a selection of quality basic women´s garments, so that responsibility is not at odds with the style. Their products are made with organic cotton and 100% natural wool.
Its designer, Rocio Herrero, tells us that one of its greatest difficulties has certainly been getting adequate ecological fabrics with certification that guarantees their origin and processing (their tissues have GOTS certification). It has also been much emphasis on getting the most appropriate workshops counting on quality and proximity criteria.